HTC Touchphone

The Touchphone was shot on a rig by a motion control camera unit in a soho studio, spinning gently in the light source against a black backdrop. The footage was edited and the rigs removed, screen artwork animation was inserted into the unit and the reflections were keyed back on top to inset the imagery. The ribbon and streak animations were created in After Effects and the final commercial was composited and finished in Autodesk Discreet Smoke.

Client: HTC Corp