Rogue Traders – Pimp My Drive
Rogue Traders is a prime-time BBC One presenter-led investigative consumer affairs television series starring Matt Allwright an investigative journalist and presenter and his side-kick, 1.93 m (6’4″) Dan Penteado who also works as a private investigator around Europe and the UK. Rogue Traders began in 2001 and is currently on its seventh series run on BBC One.
The pair secretly film unscrupulous door-to-door tradesmen and salesmen using hidden cameras and actors playing the “victim” (often elderly widows) and then use their evidence to confront them at the end of the programme. They usually use an honest tradesman to provide expert knowledge.
This episode was all about unscrupulous driveway builders and layers, and the idea was to do a homage to the gangasta rap video look for the opening sequence, to kick off the show in typically humorous Rogue Traders style. We used Photoshop and After Effects to create the elements and animation and the whole sequence was composited, graded and enhanced in Autodesk Discreet Flint.